Video editing software has seen an exponential rate of growth in the last few years, outpacing many other forms of editing software.

This growth has led to an incredibly wide range of video editing software packages now being available, each offering a unique set of features tailored to the needs of the user.

Whether you’re a beginner looking to get started in video editing or an experienced professional looking for more advanced features, there’s bound to be a software package to suit your needs.

Top Ten Video Editing Software in 2023

If you work in content marketing, you probably already know that well-made product videos are more persuasive than static images and can invite many customers.

In this article, we’re taking a look at the top ten video editing software packages available in 2023. These packages have been carefully selected by our expert team, who have taken into account factors such as ease of use, features, price, and overall user experience.

We’ll be exploring each of these packages in detail, looking at what they can offer and what makes them stand out from the rest.

So let’s get started and take a look at the top ten video editing software packages available in 2023!

1. HitFilm Express

About HitFilm Express

HitFilm Express is a powerful video editing software that has been around since 2007. It has since become the go-to choice for professionals, amateurs, and everyone in between who needs a powerful and intuitive video editing program.

It offers a wide range of features, from basic editing tools to advanced effects and compositing capabilities. You can trim and merge clips, apply effects and transitions, stabilize shaky footage, and even create 3D animations.

Its intuitive user interface makes it easy for beginners to get started, while its advanced capabilities are perfect for professional video editors. With over 500 effects and presets, HitFilm Express is one of the best video editing software available, providing users with the tools they need to create stunning videos.

Standout Features

1. Supports a wide range of video formats, including 4K and 3D
2. Easy-to-use user interface with drag-and-drop features
3. Intuitive timeline editing with audio and video effects
4. Over 500 customizable visual effects and presets
5. Motion tracking and 3D model support
6. Professional colour grading tools

Pros

• Offers a wide range of tools and features for creating stunning videos
• Incredibly intuitive, with a user-friendly interface and drag-and-drop capabilities.
• Huge library of visual effects and presets

Cons

• More advanced features are only available in the paid version
• It can be quite slow and unresponsive at times.

2. DaVinci Resolve

About DaVinci Resolve

DaVinci Resolve is a powerful and highly respected professional-grade video editing and colour correction software suite used by top filmmakers, video editors, and industry professionals.

Developed by Blackmagic Design in 2004, and now owned by Fusion-io, the application has undergone a series of updates and upgrades to become one of the most widely used and advanced video editing programs in the market.

With its intuitive user interface and advanced features, DaVinci Resolve enables users to create stunning and amazing video projects in a fraction of the time required by other similar programs. It also offers a wide range of support and resources, including tutorials, video guides, and other resources.

Standout Features

1. Has an advanced color-grading system
2. Offers a robust 3D compositing system and a variety of professional-grade tools.
3. Provides a streamlined user interface
4. Compatible with a wide range of media formats, including 4K and 8K video.
5. Holds an extensive library of effects and filters.

Pros

• Highly customizable
• Can be used to create professional-level projects
• Compatible with a wide range of media formats
• Works virtually with any type of video file.

Cons

• It is a very complex program
• It can take some time to get familiar with all of its features and capabilities.
• Only available for Mac and Windows, so Linux users will be out of luck.
• It is quite expensive.

3. Vimeo Create

About Vimeo Create

Vimeo Create is a comprehensive and powerful video editing software that has been designed and developed by Vimeo, an online video platform.

It is an easy-to-use tool that provides users with professional-level features and capabilities, making it ideal for filmmakers, video editors, and content creators.

With Vimeo Create, users can create high-quality videos quickly and easily, with intuitive editing tools and a comprehensive library of customizable video templates. It also offers a range of advanced features, such as motion graphics, dynamic text, and colour correction, allowing users to create professional-looking videos without the need for expensive software.

Whether a user is a beginner or an experienced video editor, Vimeo Create makes it easy to create stunning visuals with minimal effort.

Standout Features

1. Simple user-friendly interface
2. Offers powerful editing tools such as colour correction, audio editing, and motion tracking.
3. Has an extensive library of templates and stock video footage that can be used to create professional-looking videos quickly and easily.

Pros

• Provides easy sharing capabilities
• It’s cloud-based, so you can access it from anywhere with an internet connection
• Offers a library of royalty-free music, sound effects, and visuals

Cons

• It is a subscription-based software so users not willing to pay cannot avail all of its features.
• Limited customization options

4. Shotcut

About Shotcut

Shotcut is one of the most popular and reliable video editing software programs available. Originally created back in 2011, it has been regularly updated and improved ever since, culminating in its latest version released in 2020.

It is an open-source, cross-platform, free, non-linear video editor, meaning it can be used on Windows, Mac, and Linux computers. It is packed with features, such as powerful video and audio editing tools, an easy-to-use user interface, support for a wide range of formats, and the ability to easily export your work to a variety of platforms.

Additionally, Shotcut is very lightweight and customizable, allowing users to tailor the program to their personal needs.

Standout Features

1. Has powerful audio tools, such as equalizers, compressors, and limiting
2. Has support for a wide range of audio and video formats, as well as 4K resolution and HD video.

Pros

• Completely free
• The open-source platform makes it highly customizable
• The intuitive interface makes it useful for beginners

Cons

• Doesn’t have as many features as some of the other video editing programs.
• Has a limited selection of video effects

5. OpenShot

About OpenShot

OpenShot is one of the most popular and well-known video editing software available today. Developed in 2008 by Jonathan Thomas, OpenShot has evolved into a powerful, feature-packed, and reliable editing solution.

With its intuitive user interface and powerful features, OpenShot has become the go-to choice for many video editors. On top of that, OpenShot has a vibrant community of users and developers who are always willing to help out in case you have any questions or issues.

Standout Features

1. It supports a wide range of video formats, including MP4, AVI, MOV, and WMV
2. It also supports a range of audio formats, including MP3, WAV, and OGG.
3. It features a variety of video effects and transitions for users to choose from.
4. Has a variety of tools such as 3D animation, title editor, keyframing, and chroma key.

Pros

• Free and open source
• Option of exporting to devices
• Regularly updated

Cons

• Lack of distinct and unique features compared to other video editing apps
• Works slowly sometimes
• The editing tool is not outstanding

6. KineMaster

About KineMaster

KineMaster is an industry-leading mobile video editing app developed by NexStreaming in 2013. Since then, it has gained immense popularity as one of the best video editing programs on the market.

It has a wide range of features and tools to help users create high-quality videos and animations, including a multi-track timeline, visual effects and transitions, drag-and-drop editing, support for audio and text layers, and support for a variety of media formats.

It also includes powerful audio and video editing tools such as a chroma key, colour correction, and sound effects. Additionally, KineMaster allows users to share their creations directly to social media platforms or export them as high-quality files.

Standout Features

1. Has an internal recorder
2. Specifically designed for mobile devices
3. Provides quick upload to YouTube and social media platforms.

Pros

• Affordability
• Ease of use for beginners
• Available for both iOS and Android
• Up-to-date versions with regular bug fixes
• The stock of music, fonts and stickers

Cons

• Watermark can be removed only in the premium version
• The ability to save projects in HD and 4K, is only available in the premium versions.

7. iMovie

About iMovie

iMovie is one of the most widely-used and well-respected video editing software available. It is a part of the Apple iLife suite of software, which has been around since 1999.

This software is perfect for those just starting out with video editing, as well as for professionals who have been in the industry for years. The intuitive user interface makes it easy for anyone to create and edit movies and trailers, without needing to be an expert in the field.

This software also makes it easy to add special effects and transitions, so that you can take your projects to the next level. With iMovie, you can achieve a high-quality, professional look with ease.

Standout Features

1. Drag and drop interface
2. Allows editing videos in 4K resolution
3. Integration with iCloud
4. Wide range of built-in themes and templates
5. Transitions, effects and audio clips can be used to further customize the video professionally.

Pros

• Easy-to-use interface
• Available for both Mac and iOS devices
• Offers a wide range of filters, themes, and credit choices.
• Compatible with MOV and 4K video clips.

Cons

• Not compatible with Android or Windows OS
• Does not have a wide range of tools for audio editing

8. Microsoft Photos

About Microsoft Photos

Microsoft Photos is a comprehensive and user-friendly video editing software developed by Microsoft Corporation. Initially released in 2017 as part of the Windows 10 operating system,

Microsoft Photos has since been refined to provide a powerful and intuitive video editing experience. Its intuitive user interface makes it suitable for both novice and experienced video editors, allowing them to quickly and easily create stunning videos with a variety of editing tools.

It provides several powerful editing tools including trimming, transitions, and animation, as well as a variety of filters and effects that allow users to customize their videos.

Standout Features

1. Intelligent video stabilization and motion effects can be used to create smooth, cinematic-looking footage.
2. Offers a wide range of sharing options
3. Direct uploads to YouTube and Vimeo
4. Allows exporting videos to mobile devices.

Pros

• Intuitive UI that is touch screen optimized
• Regularly updated with bug fixes
• Automatically creates albums
• Free for all

Cons

• Does not allow the stitching of panoramas
• Lacks some of the more specialized features that more experienced video editors may require.

9. VideoPad Video Editor

About VideoPad Video Editor

VideoPad Video Editor is an incredibly powerful yet user-friendly video editing software developed by NCH Software. It is designed with all users in mind, from beginners to experienced editors, to easily create and edit videos for their own projects.

VideoPad features a wide range of intuitive tools to make creating stunning videos easier than ever before. It offers powerful features such as drag-and-drop editing, a timeline for precise editing, tools to add transitions and effects, and much more.

The software supports multiple video formats, so you can share your projects on social media in the format of your choice. With VideoPad, you can bring your creative vision to life in a few simple steps.

Standout Features

1. The drag-and-drop feature offers a quick and straightforward way to add and arrange clips
2. The timeline view allows users to easily arrange their clips and add transitions and effects.
3. Offers a wide range of video effects and transitions like 3D and 360 video editing
4. Has built-in audio editing

Pros

• Supports a range of file formats and video resolutions.
• Provides effects and transitions that help users to create professional-looking videos.
• Compatible with both Windows and Mac operating systems
• Can be used to create videos on multiple devices.

Cons

• The interface is not beginner user-friendly
• Does not offer advanced features such as a chroma key and multi-cam editing

10. Blender

About Blender

Blender is an industry-leading open-source video editing software that has been a staple for amateur and professional video editors since 2002. Its powerful suite of features and the intuitive user interface has made it one of the most popular video editing software solutions around.

Thanks to its affordability and easy-to-use features, Blender is a great choice for those looking to quickly and easily create professional-quality videos.

Experienced users will value its sophisticated 3D functions, while beginners can benefit from the user-friendly interface and a variety of tools for making stunningly beautiful films.

Standout Features

1. Powerful 3D animation system to create stunning 3D graphics and animations.
2. Special effects for a powerful video compositing system.
3. Allows users to add background music and sound effects to their videos.

Pros

• Fully free
• Good for editing and trimming videos
• Amazing 3D animation
• Customizable interface

Cons

• Not suitable for complex projects
• Does not offer advanced video editing features