Introduction to Digital Marketing
Are you looking for a high-paying career in digital marketing? Do you want to work in a fast-paced, dynamic industry? If so, you may wonder if digital marketing is a good career choice.
The good news is that digital marketing is a growing industry with plenty of room for career advancement. In fact, the demand for digital marketing professionals is expected to continue to grow in the coming years. It is predicted to be worth $250 billion by 2020.
Digital marketing professionals are in high demand and are being recruited by major companies like Facebook, Google, and Twitter. This is because digital marketing has become one of the most important aspects of a company’s success in today’s world.
In this blog, we will explore what the future of online marketing looks like and what trends we can expect to see in the coming years.
Earning a Six Figure through Digital Marketing
The future of online marketing is both exciting and lucrative. Companies are now investing more into their digital marketing strategies to reach more customers. This means that you can use your skills to earn a high salary and work in digital marketing for some of the biggest companies in the world.
If you’re looking for a career that offers a good salary and the chance to work with some of the biggest names in the business, digital marketing is a great choice. Not only can you earn a high salary, but you’ll also get to stay up-to-date on the latest trends in the digital marketing industry.
What is Digital Marketing?
Digital marketing is a set of activities from which an organization can develop and maintain a web presence, avail their products and/or services to a globalized audience, and includes any content that is delivered to people over electronic devices.
It competes with traditional marketing practices (e.g., publicity). Its opportunity to be considered the most effective form of marketing stems from the high data input, low cost, and ability to measure efficacy in ads-supported media.
Digital Marketing is also divided into two parts – Online and Offline Marketing. The concepts are different, but they work together at the same time.
The offline forms such as TV advertisements can give you an even better reach if it coincides with the right timing, budget, and other aspects of your digital strategy, namely SEO or Automated SEO for chatbots for clients: Google’s rank brain, FB bots like BluSeed bot for e-commerce stores, etc.
Affiliate Marketing: The Next Big Thing!
Affiliate marketing is a type of performance-based marketing in which a business rewards an affiliate for each customer brought to them by the affiliate’s own marketing efforts. In other words, it is a marketing strategy where you promote a company’s product and receive a commission for every sale made through your referral.
It’s a great way to make money from the comfort of your own home, as you just need a laptop, an internet connection, and your digital marketing skills to start. Besides, there are no limits to the amount of money you can make through affiliate marketing.
With the exponential growth of digital marketing jobs and the tremendous opportunities this industry presents, now is the time for you to explore affiliate marketing and leverage its amazing potential to your advantage.
You can start by joining affiliate programs of companies you trust and believe in. This will help you to establish a long-term relationship with the company and pave the way to higher commissions.
You can also take advantage of the immense potential of performance-based advertising networks. These networks offer a variety of products and services to choose from, thus allowing you to customize the marketing strategies you use to promote products to the right audience and drive more sales.
Moreover, affiliate marketing offers the flexibility to work on your own terms. You get to decide when, where, and how much you work. This way, you can easily manage your time and balance your income while still having the freedom to pursue other interests.
With all these benefits in mind, it’s no wonder why affiliate marketing is becoming increasingly popular and lucrative. So, if you’re looking for an easy and effective way to make money from the comfort of your home, affiliate marketing is the way to go. Start now and make the most of the tremendous opportunities digital marketing job growth offers!
Key Trends in Digital Marketing
As the future of the workplace seems more transient and the older generation ages, more and more people need to understand digital marketing to have employment.
Inevitably, numerous employers are gradually hiring candidates who have a strong understanding of digital marketing. In fact, they often place exceptionally high premiums on those who know about online advertising.
According to a report by Forrester, the global digital marketing industry is expected to grow from $209 billion in 2017 to $268 billion by 2021. That’s a compound annual growth rate of 7%. And according to the U.S. Bureau of Labor Statistics, the number of jobs in digital marketing is expected to grow by 10% from 2016 to 2026, which is faster than the average for all occupations.
In this section, we look at a few key future digital marketing trends that could dictate marketing strategies in times to come!
1. Influencer Marketing
Influencer marketing is a form of marketing that focuses on specific individuals rather than the target market as a whole. These individuals, known as influencers, are typically industry experts or celebrities with a large social media following. Companies work with influencers to promote their products or services to reach a larger audience.
Caption: Image from www.marketingcharts.com
Why’s it gaining relevance?
- Influencers have a loyal fanbase that trusts the judgment of the influencer. You can reach your target audience by targeting the right influencers that fit into the product niche.
- Through the use of social media platforms, influencers rake following, which stretches into millions. Therefore, with the kind of personal touch this marketing strategy offers, the reach is unparalleled.
2. Long-Form Content
Long-form content is a type of content that is usually longer than other types of content. It can be anything from a blog post to an article or even a book. Long-form content is usually more in-depth and comprehensive than other types of content, making it ideal for readers who want to learn more about a specific topic.
Caption: Image from www.curata.com
Why’s it gaining relevance?
- Long-form content is an excellent way to increase traffic on your website. People visits websites that offer detailed information on a topic they are interested in.
- An intelligent content writer will always find a way to make their audience interested in the content they’re reading and encourage them to try out the product/service they’re writing for. This leads to an increase in conversions and revenue.
- Through long-form content, it is possible to increase your search ranking on search engines such as Google, Bing, Duck Duck Go, etc.
3. Social Media Shopping
Social Media sites such as Instagram, Facebook, and TikTok have incorporated sales features on their platforms. It is now possible for users to shop directly from social-media channels without quitting the app.
Caption: Image from www.statista.com
Why’s it gaining relevance?
- Today, people spend a good number of hours glued to their social media accounts. By showing them purchasing options in the app, you increase the chances of them clicking and purchasing the goods.
- Combined with influencer marketing, social media shopping creates an exosystem where people can directly buy the goods the influencer promotes in a post.
Digital Marketing Strategies in India
Digital marketing is one of the most exciting and in-demand industries in India. The growth of digital marketing in India has been phenomenal in recent years.
According to a report by NASSCOM, the industry is expected to grow at a compound annual growth rate (CAGR) of 30% between 2016 and 2021. The increasing adoption of digital technologies is driving this growth by businesses and consumers and the growing number of internet and mobile users in the country.
With such strong growth prospects, a career in digital marketing is an excellent option for young adults in India. Brands have been using innovative methods to promote their products/services in India. Indeed it is an exciting time to work in digital marketing. Let’s take a look at some strategies!
Web series
An excellent example of innovative methods is the free-to-watch YouTube web series. Multiple brands have made web series involving their products in recent years. Some of these are Unacademy’s Kota Factory, TVS’s Himalayan Highs: TVS ZEST 110, etc.
Through this method, companies are reaching their target audience in a natural way. With the introduction of cheap internet services post-Jio in India, youngsters have been consuming a lot of online content. Therefore, promoting brands in this manner has seen much success recently.
Meme Marketing
Traditional advertising logic would dictate that brands stay away from appearing too informal. But brands like Zomato have wrecked such arguments’ foundational basis and introduced creative and thought-provoking strategies.
Meme marketing is an excellent method through which brands employ humor and wit to establish their online presence. Zomato often tweets funny quips or replies with a witty statement to tweets.
This marketing style leads to brand personalization, and customers develop a sense of loyalty to it. Also, for their humorous takes, people start following their handles, leading to an increase in audience reach.
Information Interaction
People looking to buy a product often check search engines for information, reviews, alternatives, etc. For the beauty and fashion industry, this becomes all the more relevant. Nykaa in India has captured this hunger for information astutely in its brand campaigns.
Nykaa’s online blog is a treasure trove of information. They use technology to make their blogs more interactive, provide make-up tips, answer fashion enthusiasts’ questions, and share relevant information about beauty and healthcare.
A well-thought-out implementation of this strategy can lead to increased revenues and growth in the customer base.
What’s Next?
These were some examples of marketing strategies deployed by brands. You can bring your own skill set and challenge the status quo. When it comes to digital marketing, your imagination is the only barrier. There are infinite possibilities!
Final Note
The future of online marketing looks very bright. Digital marketing career scope stretches to the horizon. As the internet continues to grow and evolve, so will the strategies and techniques that digital marketers use to reach their target audiences. We can expect to see more personalized and targeted marketing campaigns, more use of social media, and more focus on mobile devices.
Of course, as with any career, there are some downsides to working in digital marketing. For one, the industry can be very competitive. And, if you want to be successful, you’ll need to be comfortable with change and willing to learn new skills continually.
But if you’re up for the challenge, digital marketing is a great career choice. Not only is the pay good, but you’ll also have the opportunity to work in a dynamic and ever-changing industry.
If you’re interested in a career in digital marketing, there are a few things you should do to get started. First, you should take a digital marketing course to learn the basics. You shouldn’t worry about questions such as “digital marketing course scope.” Certification will show employers that you have the skills and knowledge needed to be successful in the industry.
Once you understand the industry well, you can start looking for digital marketing jobs. Several job boards and websites are dedicated to helping people find digital marketing jobs.
As a young adult in India, a career in digital marketing is an excellent option for you. With the right skills and experience, you can earn a good salary. Digital marketing job growth progress is quick, and you will have a flexible work schedule.
