Having a Social Media presence is a sine qua non in today’s day and age. As businesses expand and try to maintain a steady flow of customers, maintaining social media accounts has become essential.

Social media management tools help businesses manage, analyze, and optimize their social media presence. They allow businesses to easily track their performance across multiple social media networks, such as Twitter, Instagram, Facebook, LinkedIn, and YouTube.

With these tools, businesses can gain insights into their audience’s behavior, identify what content works best, and measure their overall performance. Additionally, they can schedule posts, track engagement, and access analytics to measure the success of their campaigns.

In this article, we bring you the best Social Media Management Tools in 2023 that will help you grow your business and increase your revenue!

Top Ten Social Media Management Tools in 2023

Social Media Management Tools provide advanced features such as sentiment analysis, keyword research, and automation, making it easier to manage large-scale campaigns. With the right tool, businesses can improve their social media presence, increase their reach, and engage their audience more effectively.

The best social media tools allow users to manage multiple accounts from a single dashboard, allowing for greater efficiency and convenience. Check out the Top Ten Social Media Management Tools list in2023 here!

1. Social Bee

Who is it for? : Agencies

How much does it cost? : Bootstrap Plan -$19/Month, Accelerate Plan – $39/Month, Pro/Pro25 Plan- $79/Month, Pro50 Plan – $149/Month, Pro100 Plan – $279/Month, Pro 150 Plan – $379/Month

Do they offer customers a free Trial: Their free trial is for 14 days.

About Social Bee

Social Bee is the perfect social media management tool for those who want to streamline their efforts and maximize their success. It provides all the tools you need to succeed in one platform.

It helps you measure your performance, plan ahead, and stay ahead of the competition. Social Bee is the ideal tool for anyone looking to get the most out of their social media presence.

Features

Social Bee allows you to collaborate with team members in a single dashboard to manage your social media accounts. It enables you to create content easily with a wide range of multi-channel mediums.

Integrations with Canva, GIPHY, and Unsplash make accessing powerful campaign visuals easier. It also offers a range of social listening, automation, and analytics tools to help you measure and optimize your performance.

With its user-friendly interface, Social Bee is the perfect choice for any small business looking to start their Social Media Marketing journey.

Benefits

• Hashtag Collections
• Canva Integration
• Content Category Analytics

Which platforms does it support: Facebook, Instagram, TikTok, Google My Business, Pinterest, Twitter etc.

2. Sprout Social

Who is it for? : Small Creators, Businesses, Enterprise

How much does it cost? : Standard Plan -$89/Month, Professional Plan – $149/Month, Advanced Plan- $249/Month

Do they offer customers a free Trial: Their free trial is for 30 days.

About Sprout Social

Sprout Social is the new kid on the block when it comes to Social Media Management software. It offers comprehensive tools to manage your entire social media presence, with a suite of analytics, publishing, engagement, and listening tools.

It is the perfect choice for those looking to get the most out of their social media efforts. It is full of potential and is already making waves in the industry.

Features

Sprout Social is the perfect platform to connect your brand with those who love it. Its deep listening feature helps you identify the people interested in your product. It’s a modern way to separate the wheat from the chaff quickly!

One of the standout features of Sprout Social is the ability to use social media templates. These templates allow you to create consistent and cohesive messaging across your social media channels, saving you time and helping you to maintain a professional image.

Sprout Social offers Instagram, LinkedIn, and Pinterest management, making it a great tool for managing your presence. The contact and content management tools allow you to customize the content, and the automated publishing feature takes care of the rest.

Benefits

• Sprout Coffee feature
• Canva Integration
• Support Calls

Which platforms does it support: Facebook, Instagram, TikTok, etc.

3. Sendible

Who is it for? : Agencies, Enterprise

How much does it cost? : Creator Plan -$89/Month, Traction Plan – $149/Month, Scale Plan – $249/Month, Expansion Plan – $399/Month

Do they offer customers a free Trial: Their free trial is for 30 days.

About Sendible

Sendible is a favorite among agencies because it enables the management of multiple accounts simultaneously without any difficulties. It also allows for assigning specific conversations to specific team members and offers a range of additional features.

Features

Sendible is a highly lauded software that offers a range of impressive features for social media management. In addition to the standard features you would expect from a tool of this kind, it also includes a royalty-free image search and YouTube search.

The software also can automate repetitive tasks, making it a powerful and efficient choice for managing your social media presence. Sendible is a comprehensive tool that handles almost all your social media management needs.

Benefits

• Website traffic reporting with Google Analytics
• Canva Integration
• RSS Feed Importer

Which platforms does it support: Facebook, Instagram, TikTok, Pinterest, Twitter etc.

4. eclincher

Who is it for? : Franchises, Agencies, Businesses of any scale

How much does it cost? : Basic Plan -$59/Month, Premier Plan – $119/Month, Agency Plan- $219/Month, Pro50 Plan – $149/Month, Pro100 Plan – $279/Month, Pro 150 Plan – $379/Month

Do they offer customers a free Trial: Their free trial is for 14 days.

About eclincher

eclincher is a powerful tool, too great to share. What makes it so great? Let us tell you. eClincher can schedule posts in bulk. This can save you a lot of time and effort, as you can plan out your content in advance and have it automatically posted at the times you choose.

But this is just one of the powerful features of this amazing software. There are more, which we have discussed in some detail in the next section!

Features

The software is designed to automate bulk scheduling, social media interactions, and custom analytics functions. It also includes a campaign tracker and competitor analysis.

Most importantly, eClincher has 24×7 live customer support, which is available to help customers resolve any queries or issues they may have. This gives customers the peace of mind they need to use the software confidently.

Benefits

• 24×7 Support
• Schedule Analytics
• Concierge Services

Which platforms does it support: Canva, Instagram, Google Analytics etc.

5. Content Studio

Who is it for? : Businesses of any scale, Creators

How much does it cost? : Starter Plan -$14/Month, Pro Plan – $49/Month, Agency – $99/Month

Do they offer customers a free Trial: Their free trial is for 14 days.

About Content Studio

Content Studio is a reliable and effective social media management tool ideal for businesses looking to protect and enhance their reputation and brand value. With over 70,000 users, it is a proven and target-focused tool that can help you succeed on social media.

Features

ContentStudio is a top choice for agencies and businesses looking to manage their social media presence.  With ContentStudio, you can post content on multiple social media platforms simultaneously, saving you time and effort.

ContentStudio also offers a wide-range content discovery with which you can pick trending topics, an accurate feed reader to feature the best content, content curation to create amazing hand-picked content and a curated social inbox with messages from customers from all platforms.

With all these powerful features at your fingertips, ContentStudio is ideal for managing your social media presence.

Benefits

• QUUU Content Curation
• Calendar View
• Evergreen Posting

Which platforms does it support: DailyMotion, Facebook, Medium, Instagram, TikTok, Twitter etc.

6. Iconsquare

Who is it for? : Small Businesses, Freelance Creators

How much does it cost? : Pro Plan -$49/Month, Advanced Plan – $79/Month, Custom Quote for Enterprises

Do they offer customers a free Trial: Yes.

About Iconsquare

Iconsquare is a social media management tool focused on Instagram. It offers advanced features at great rates and can solve almost all of your Instagram needs.

Features

Iconsquare is a social media management tool specifically designed for Instagram marketing. Its tools offer a range of features to help creators manage their profiles effectively. With Iconsquare, small creators no longer have to settle for subpar marketing tools.

It offers Instagram scheduling and publishing, in-depth Instagram analytics, accurate timing for posts, and the ability to use geolocation and user tagging. These features make it easier for creators to market their content on Instagram effectively.

Benefits

• Analytics exports in XLS and PDF
• Tags and Mentions Analytics
• Competitive analysis features

Which platforms does it support: LinkedIn, Instagram, etc.

7. ZOHO Social

Who is it for? : Big Businesses, Enterprises, Agencies

How much does it cost? : Standard Plan -$10/Month, Professional Plan – $30/Month, Premium Plan- $40/Month, Agency Plan – $230/Month, Agency Plus  Plan – $330/Month

Do they offer customers a free Trial: Their free trial is for 15 days.

About Zoho Social

Zoho Social is a social media management tool that is perfect for businesses looking to scale up and expand into the digital world. It offers a range of features to help you advance your business and gives you the freedom to grow without any limits.

Whether a small business or a large organization, Zoho Social can help you succeed on social media and reach your growth goals. So consider trying out Zoho Social at as low as $10 every month.

Features

Zoho Social is a powerful social media management tool developed by the well-known software brand Zoho. It offers many features to help businesses succeed on social media, such as integrating with Google Workspace and even Microsoft 365!

This sets it apart from other platforms and can be a valuable asset for businesses that use these tools. Zoho Social also includes multi-account management capabilities, allowing you to schedule posts whenever you want.

You can track keywords and automate your publishing process across multiple accounts. We think Zoho Social is a full-suit tool that can help you manage your social media presence like no other tool.

Benefits

• Live stream for engagements
• Team discussions tab
• Custom reports for analytics

Which platforms does it support: Facebook, Instagram, TikTok, etc.

8. Social Pilot

Who is it for? : Businesses of any scale, Enterprises, Agencies

How much does it cost? : Professional Plan -$25/Month, Small Team Plan – $85/Month, Studio Plan- $95/Month, AgencyPlan – $106/Month,

Do they offer customers a free Trial: Their free trial is for 14 days.

About Social Pilot

Social Pilot enables you to control and scale multiple accounts at the same time. It is a valuable tool to have in your social media toolkit. The possibilities with this tool are never-ending, which is why it features in the Top 10 Best Social Media Management Tools list in 2023.

Features

Social Pilot offers a range of features to help businesses manage their social media presence. Social Pilot includes publishing, social media scheduling, and a social media calendar.

These tools allow you to plan and execute your social media strategy effectively. Social Pilot also includes content curation, bulk scheduling, and RSS feeds automation to help you create and share high-quality content on social media.

Benefits

• 500 posts for bulk scheduling
• Custom Facebook Post Boosting tool
• Native Mobile Apps

Which platforms does it support: Pinterest, Facebook, YouTube, Instagram, TikTok, LinkedIn, etc.

9. Brand24

Who is it for? : Medium to Large Businesses, Agencies

How much does it cost? : Individual Plan -$49/Month, Team Plan – $99/Month, Pro Plan- $149/Month, Enterprise Plan – $249/Month

Do they offer customers a free Trial: Their free trial is for 14 days.

About Brand 24

Brand24 is a tool like no other. It offers something that most other tools do not have. It is a  reputation management tool that allows you to monitor your brand’s reputation in real time.

Features

The Mentions Feed allows you to stay up to date on what is being said about your brand, while the Discussion Volume Chart provides a visual representation of the frequency of brand mentions over time.

The Sentiment Analysis feature helps you understand the overall sentiment of the conversations, and the Influence Score helps you identify the most influential people discussing your brand.

Benefits

• Data Exporting – Xls and PDF
• Slack Integration
• Influence Score

Which platforms does it support: Yelp, Slack, Instagram, etc.

10. HootSuite

Who is it for? : Creators, Agencies, and Businesses of Any Scale

How much does it cost? : Professional Plan -$49/Month, Team Plan – $129/Month, Business Plan- $729/Month

Do they offer customers a free Trial: Their free trial is for 30 days.

About HootSuite

If you’re looking for a social media management tool that will take your online presence to the next level, look no further than Hootsuite!

This industry-leading platform is trusted by some of the most influential profiles in the business, including celebrities who have successfully used Hootsuite to manage their social media efforts.

Don’t miss out on the opportunity to join the ranks of the successful and start using Hootsuite today!

Features

Hootsuite is more than just a software platform – it’s a space for dedicated professionals who are committed to helping you increase your brand value. With a focus on customer care, social commerce, social selling, and social media marketing, Hootsuite is equipped to assist you in achieving your goals.

Hootsuite offers tools that allow you to publish, monitor, and analyze your social media presence. Whether you’re looking to boost awareness, increase sales, or stay connected with your audience, Hootsuite has the tools and expertise you need to succeed.

Benefits

• Pocket Integration
• Hashtag Generator
• Export PDF Reports

Which platforms does it support: Lately, Instagram, TikTok, etc.